How to collect client feedback on websites — without PDFs
Most client feedback arrives as annotated screenshots, a Loom to scrub through, or an email that says "the button on the second page". None of it names the element or the screen size, so decoding the feedback takes longer than making the change. Here is a process that fixes the format, not the client.
Rule 1: feedback happens on the live site
The moment feedback leaves the page — into email, chat or a PDF — it loses its context. Keep the comment pinned to the thing it's about: the client clicks the headline that's too big, types "smaller", and the page, element and viewport travel with the note automatically.
Rule 2: zero setup on the client's side
Clients won't install a plugin, create an account or learn a project tool — and they shouldn't have to. Send one link. If reviewing takes more than a click and a sentence, you'll get their feedback by email again next round.
Rule 3: collect the round, then ship the round
Fixing notes one by one as they trickle in means constant context switching. Let a review round accumulate into a single list, then work through it in one pass — yourself, or by handing the batch to an AI coding agent as structured markdown tasks.
The setup, in practice
- Add one script line to the site — Webflow, WordPress, Framer or anything custom.
- Send the client their review link. No account on their side.
- They click elements and comment; every note lands in one dashboard list.
- Reply where questions remain, resolve items as fixes ship.
That is the whole workflow Better Feedback for web design implements — free for 3 projects, and your clients never sign up. Agencies running many client sites at once should start with Better Feedback for agencies.